How to write content for affiliate marketing

 

How to write content for affiliate marketing

When you’re in affiliate marketing, you become a pro in many niches. But still, it is better to choose goods and services that you have something to say about. Each time you will need to study the subject thoroughly. You need to understand the ultimate benefit the consumer gets from purchasing your product/service. 

Focus on the key benefit of the product and positive results. 

An engaging introduction

The intro has to:

• Contain information about the situation in which the reader finds themself in. In our example mentioned above, the 50-year-old user wants to find a partner.
• Describe the user’s main problem. This is the insecurity that forces them to look for the needed info. For example, the reader is over 50, and they’re lonely. They want to find a partner but aren’t sure how to do it or if it’s even possible.
• Spice up the problem. There are lots of dating services on the market. Here’s how not to make a mistake.
• Point to the benefits of reading your article (saves effort, time, money).

The lead-in paragraph consists of 4-8 sentences. When writing a lead-in paragraph, keep in mind that the user mustn’t lose interest or get tired. The primary purpose of the lead-in paragraph is to motivate the consumer to read further.

Content uniqueness and optimization

The level of your content’s uniqueness is essential to both search engines and visitors. Check your draft articles with Copywritely or Grammarly tools that allow for checking how unique your texts are.

Af for search engines, it’s best to optimize content for keywords — the queries through which you want users to find your website. Pick 2-3 keywords per page and use them several times in your text.

Keep your content writing simple and accessible

Your point must be understood easily and quickly, as well as be well-structured. Write in a way people can understand. The more you make people think, the more likely they are to leave.

Always highlight the key benefits and prove them

Highlight the key benefit of the product and positive end-results that the buyer will receive from purchasing your product. 

If you promote lawnmowers, then the critical benefit for the consumer will be a well-kept front lawn for his children to play on or his family to relax on after a long day of work.

If you write about design training courses, the key benefit for the consumer will be getting a source of additional income since they now will be able to get requests to design websites from other people. 

Use active verbs and prove all adjectives

If you want your readers to get involved, you need to immerse them into action. Use active verbs instead of passive voice.

When you state something is “helpful” or “efficient,” that’s a marker for you to add proofs. Don’t just describe in words – insert images, videos, place testimonials and expert reviews.

Use powerful CTAs and be persistent

Finally, you should develop how your readers will perform the target action and how they will do what you want them to do: sign up, subscribe, pre-order, etc.

Of course, the text should call for action. The call to action tells the reader what to do next. The CTA helps nudge the user towards performing a specific action, reveals the end destination and the way to get there. Your СТА should always contain an imperative verb that tells the user what to do. For example, “Connect,” “Register,” “Choose,” “Claim now,” etc.

The structure of a selling text

1. Headline.
2. Lead-in paragraph.
3. The consumer’s problem.
4. Reasons for the problem is existing.
5. A solution to the problem.
6. Arguments to back your way of solving the problem.
7. The benefits of solving the problem.
8. Product presentation.
9. Clear advantages of the product.
10. Licenses, certificates.
11. Sale.
12. Time and quantity limit.
13. Social evidence (reviews from satisfied customers).
14. Guarantees (reliable and long-term ones).
15. Call to action.

What else to pay attention to: 

Your affiliate marketing content must add value to the advertised product. If you just copy the advertiser’s website, Google will “reward” you a low position in the ranking. 

Add images to your ads. Photos of your product being used increases consumer response by 13%.

Don’t hesitate to call to action. Add СТА buttons.  – a shortage of packages, limited time only, etc.— ( force the potential client to make a choice here and now).

Respect the audience and point out that the article contains an affiliate link as well as that the partner network pays you a commission for each target action.

Conclusion

Whatever website content you write, the only objective is to grow income. And the final result depends on how well you understand what your audience wants, needs, and expects. 

Visitors will be drawn to exciting and useful content, which you can use to promote products and turn a profit.